Services
I help pagans build.
My background is in entrepreneurship. My practice gave me something business alone never could — a way of building that's cyclical, values-rooted, and actually sustainable. I've written books on Norse paganism, built and run multiple pagan brands and communities, and spent years figuring out what works and what doesn't when you're trying to grow something real in this world.
Now I bring both sides together. Whether you're launching a brand, growing a community, figuring out fundraising, or just need a strategist who actually understands your world — this is where that work happens.
@MattHolloway.Unfiltered
Available soon
The Primal Truth
Business, relationships, and personal life — stripped of complexity and rebuilt from natural principles. No frameworks borrowed from corporate culture. No advice that forgets how things actually grow. The same seasonal, cyclical thinking that shapes everything I teach, applied to every part of how you live and build.
More Info coming soon. Follow @MattHolloway.Unfiltered to be the first to know.
Business Mentorship with a Pagan Mindset
Generic business coaching assumes hustle culture and quarterly targets. That's not how we build. I work with practitioners and spiritual entrepreneurs on strategy, offers, and growth — grounded in a seasonal, cyclical approach that honors how you actually think and work.
Brand Strategy & Positioning
You have something worth building — but you're not sure how to name it, frame it, or get the right people to find it. I help pagan creators, teachers, and businesses develop a clear identity, a distinct voice, and a strategy that fits who they actually are.
Community Architecture
Most pagan communities are built on passion and prayer — and collapse when the founder burns out. I help groups, covens, groves, and online communities build real structure: governance, culture, onboarding, retention, and a plan that outlasts any one person's energy.
Fundraising for Pagan Organizations
Pagan groups are chronically underfunded — not because the community doesn't care, but because nobody has a real strategy. I help organizations build sustainable financial infrastructure: crowdfunding campaigns, dues frameworks, donor relationships, and the internal conversations needed to make it work.
Brand Identity Development
Naming, positioning, visual direction, and messaging for pagan businesses and creators. Not generic templates — identity work built around your tradition, your voice, and the audience you're actually trying to reach.
Pagan Publishing Guidance
You know your subject. I know what it takes to get a pagan book from manuscript to readers. I offer manuscript feedback, publishing strategy, and practical guidance for practitioners who are ready to put their knowledge into a book.
Spiritual mentorship on Norse paganism and pagan practice is available on a selective basis. Reach out to discuss.