Matt Holloway
.Unfiltered
About Me
I’m Matt Holloway, an entrepreneur who has spent years observing and applying nature’s patterns to business success. After building and selling numerous digital ventures, founding a thriving IT consultancy, and establishing a successful organic farm, I’ve discovered that the most powerful business principles mirror natural laws.
Until now, I’ve operated behind the scenes, letting my ventures speak for themselves. But nature teaches us that true value comes from sharing wisdom. Through The Primal Truth, I’m breaking from my typical anonymity to share battle-tested insights gained from merging natural systems with entrepreneurial strategy.
My path has been unconventional: from scaling digital businesses to getting my hands dirty in organic farming, from guiding small businesses and non profits through technological evolution to finding clarity in the outdoors. Each experience has reinforced a crucial lesson: success doesn’t require complex filters – it demands clear observation and natural wisdom.
Current Projects
The Primal Truth
“The Primal Truth” strips away modern complexity to reveal natural principles that govern all success, teaching readers to observe and leverage universal patterns found in nature.
Through the lens of “Truth Doesn’t Need Filters,” I translate unfiltered observation into practical strategies for achieving authentic power in business, relationships, and personal growth.
Truth Doesn't Need Filters